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freelance writer & creative director
The Work
Clean & Clear
Clean & Clear no longer understood who their audience was and what they wanted from a brand. Sales tanked, and it was time to take some...
Clean & Clear | Product-Focused Videos
Along with the 'Be You' hero videos, we also scoured hours of footage from the teens to stitch together several product-focused spots...
Dove Self-Esteem Project
Conversations about self-esteem can be super intimidating, and Snapchat's private settings allowed Dove to create a safe, engaging space...
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